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The Brand Launchers shape

FREQUENTLY ASKED QUESTIONS

  • How much does it cost?
    We can’t give you an exact cost because every client is different. We have built a number of modules and packages, which we are happy to share if you get in touch. As a guide, to create a basic logo, brand guidelines and a simple website from an upwork or fiverr freelancer, expect a starting cost of £2,000. A brand marketing agency won’t get out of bed on the same brief for anything less than £25,000. We are somewhere in between, and always keep your budget front of mind. As with everything, the cost is dependent on the complexity of what you need; Creating your foundations will cost less than building a business plan or delving into your audience and creating a marketing plan. Or it might be that you need us to work with you as marketing support in an ongoing basis. Once we have had a discovery session with you, which you can book here, we will give you an accurate quote.
  • What am I paying for?
    You are only paying for our work. That’s it. We will outline any additional costs such as advertising, printing, CRM systems, ongoing hosting costs. Unlike agencies we don’t need your money to fund an office, fancy coffee machines, beanbags, a subsidised gym, or Clive in credit control.
  • What are your lead times?
    Once we have agreed to work together, we move quickly. We scope the project and then get going straight away. Ideally, that means we can get started on your business within two weeks. But sometimes we will be totally up to our eye balls with client delivery. This can mean it will be longer than two weeks.... either way, we will always give you an honest idea of when we can start working with you following a discovery call.
  • How much input do you need from me?
    We understand you have a lot of things to be getting on with. However, you need to be involved. It's your brand, and we want you to be proud of the work. So the more input you give, the more you are going to like the results. It is a collaboarative process; you will brief us to do some things, others will require some homework from you. You’ll need to sign things off too. You will always be able to see our work as we go, so you don’t need to wait until things are finalised; then we can stay on course, tweak as we go, and hit the agreed deadlines.
  • How long does it take?
    We have specifically created the process to run in sprints. That means bursts of activity, with some time to let things breathe. We find it is the most effective way to work. Keeping up the momentum means making consistent progress We launched our brand in 3 weeks and have successfully run projects in less time than that. Of course, some things do take longer. We’ve worked on plans that have been over a year in the making. The most important factors are what we are doing, and when we can get the time booked in. We will agree timelines with you at the start of your project. It's important to remember the speed of delivery will often rely on the speed at which you can work.
  • Who am I going to be dealing with?
    Chris and Tim will lead your project. Always. We actively manage any experts that are needed to provide additional help. You can deal with them and us as you wish. The important thing is that you get on with and trust the people you work with. We actively encourage collaborating with people you currently work with to share knowledge, expertise, and give you the best possible service. We think we're friendly to work with (Chris definitely is...)
  • Do you do all the work yourselves?
    Where possible yes, unless there is a specific area of expertise that someone else is better placed to do. If that is the case, you have complete access to our network. We think that’s one of the things that makes us particularly useful. We have personally worked with each and every one of them, so can vouch for their brilliance. We like working with them, so we think you will too.
  • Can I customise my package?
    Absolutely. From our expereince, our modules and packages fit most people. However, each client is different, so we can tailor packages for you. We only do work that is relevant to you. We set expectations at the start, agreeing what you need from us, what good looks like, when it is going to get done by, and how we are going to work best together.
  • What are your payment terms?
    You have the option to pay upfront or in installments. If you pay in intallements, you still need to commit to a proportion upfront, and the rest in stages. It’s all agreed before we start. Like you, we need money to pay for food, rent, and school shoes (for our kids, obviously.) We only work with people that understand and respect that.
  • Is it worth spending the money on my brand?
    Only you can decide that. We want you to feel that we have given you a high quality and affordable choice. We found it nerve wracking launching our businesses, but we always looked at the value rather than the cost of things we invested in. As a guide, good practice suggests spending around 20% of your planned year 1 revenue on marketing. So if you think you’re going to turnover £100,000 in your first year, then you should be budgeting £20,000. This might seem like a lot, but getting your business up and running is going to require investment in time and money. After that, established businesses are typically spending 10-12% of their revenue on marketing.
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